{"id":5400,"date":"2018-11-29T18:28:54","date_gmt":"2018-11-29T18:28:54","guid":{"rendered":"https:\/\/dev.withcreative.co.uk\/lforl\/?p=5400"},"modified":"2018-11-29T18:34:36","modified_gmt":"2018-11-29T18:34:36","slug":"sim-sekhon-the-best-lettings-agents-dont-let-reasons-become-excuses","status":"publish","type":"post","link":"https:\/\/dev.withcreative.co.uk\/lforl\/sim-sekhon-the-best-lettings-agents-dont-let-reasons-become-excuses\/","title":{"rendered":"Sim Sekhon: The best lettings agents don\u2019t let reasons become excuses"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-5401\" src=\"https:\/\/dev.withcreative.co.uk\/lforl\/wp-content\/uploads\/2018\/11\/shutterstock_305795165-1024x559.jpg\" alt=\"\" width=\"555\" height=\"303\" srcset=\"https:\/\/dev.withcreative.co.uk\/lforl\/wp-content\/uploads\/2018\/11\/shutterstock_305795165-1024x559.jpg 1024w, https:\/\/dev.withcreative.co.uk\/lforl\/wp-content\/uploads\/2018\/11\/shutterstock_305795165-300x164.jpg 300w, https:\/\/dev.withcreative.co.uk\/lforl\/wp-content\/uploads\/2018\/11\/shutterstock_305795165-768x419.jpg 768w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/><\/p>\n<p>The business of operating a lettings agency is already regulated in Wales and Scotland. No doubt it won\u2019t be long before England follows suit \u2013 the fees ban, and a raft of conditions are on the way. Although many won\u2019t welcome the changes, they will, at least, level the playing field. They\u2019ll give every agency the same opportunity to blame any poor performance on something they cannot control, be it Brexit, the fees ban or online competition.<\/p>\n<p>Forgive me for digging out an old clich\u00e9, but there\u2019s undeniable truth in the saying. When the going gets tough, the tough get going. Agencies are facing a challenging time, more restrictions and economic uncertainty, and there will be casualties. There will also be plenty of survivors and others who will actively thrive \u2013 even though it might seem that the odds are stacked against them.<\/p>\n<p>Post EA Masters event,\u00a0I discovered some fascinating numbers. The performance of the very best agencies was being compared with average figures for the industry. Don\u2019t forget, these businesses are working within the same markets and under the same set of rules.<\/p>\n<p>The best agents:<\/p>\n<ul>\n<li>secure 136% more Rightmove leads than average<\/li>\n<li>sell 90% of listed properties<\/li>\n<li>sell properties 60% faster<\/li>\n<li>have 15% fewer fall throughs.<\/li>\n<\/ul>\n<p>Now obviously those statistics relate to sales transactions, not lettings, but it doesn\u2019t take much imagination to project the impact of similar numbers on lettings. When the figures were extrapolated, it was estimated that the best agents, given the same opportunities, would generate double the income, putting them in a very strong position.<\/p>\n<p>Let\u2019s look at just one of those figures more closely: properties sold 60 per cent faster. That\u2019s fewer viewings, less time spent managing the property\u2019s vendor, faster turnover and higher volumes. Extend the logic to lettings, and it\u2019s reduced voids, satisfied tenants and landlord retention.<\/p>\n<p>A couple of days ago, we had a minor issue in the office. It went along these lines \u2013 <em>X<\/em> won\u2019t work because of <em>Y<\/em>, and for a few minutes, it looked like that\u2019s where things were going to end. But instead of using <em>Y <\/em>as our excuse, we found a solution.<\/p>\n<p>That\u2019s what the best agencies are doing, solving their problems one by one, and usually with the same answer. Each of the metrics mentioned above is heavily influenced by the efficiency and effectiveness of customer service.<\/p>\n<p>When an average of 12% of phone calls go unanswered, the best agents answer every single one. When 52% of leads aren\u2019t followed up, the best agents respond every time. They list at the right prices, their marketing is sharp and responsive, and they don\u2019t have delays in their process. I know \u2013 to use another clich\u00e9 \u2013 it\u2019s not rocket science.<\/p>\n<p>It would be a glib comment to suggest that if agencies simply upped their game on customer service, they\u2019d be laughing. There\u2019s a reason 52% of leads aren\u2019t followed up, but there\u2019s no point blaming Brexit or any other external factor for that. Even if there\u2019s a connection, it doesn\u2019t solve the issue, and finding a solution is the only way forward. You won\u2019t find success if you\u2019re always looking for excuses.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The business of operating a lettings agency is already regulated in Wales and Scotland. No doubt it won\u2019t be long before England follows suit \u2013 the fees ban, and a raft of conditions are on the way. Although many won\u2019t welcome the changes, they will, at least, level the playing field. They\u2019ll give every agency [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sim Sekhon: The best lettings agents don\u2019t let reasons become excuses - Legal For Landlords<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.withcreative.co.uk\/lforl\/sim-sekhon-the-best-lettings-agents-dont-let-reasons-become-excuses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sim Sekhon: The best lettings agents don\u2019t let reasons become excuses - Legal For Landlords\" \/>\n<meta property=\"og:description\" content=\"The business of operating a lettings agency is already regulated in Wales and Scotland. No doubt it won\u2019t be long before England follows suit \u2013 the fees ban, and a raft of conditions are on the way. Although many won\u2019t welcome the changes, they will, at least, level the playing field. They\u2019ll give every agency [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.withcreative.co.uk\/lforl\/sim-sekhon-the-best-lettings-agents-dont-let-reasons-become-excuses\/\" \/>\n<meta property=\"og:site_name\" content=\"Legal For Landlords\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-29T18:28:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-29T18:34:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.withcreative.co.uk\/lforl\/wp-content\/uploads\/2018\/11\/shutterstock_305795165.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"5500\" \/>\n\t<meta property=\"og:image:height\" content=\"3000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joanna Plane\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joanna Plane\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.withcreative.co.uk\/lforl\/sim-sekhon-the-best-lettings-agents-dont-let-reasons-become-excuses\/\",\"url\":\"https:\/\/dev.withcreative.co.uk\/lforl\/sim-sekhon-the-best-lettings-agents-dont-let-reasons-become-excuses\/\",\"name\":\"Sim Sekhon: The best lettings agents don\u2019t let reasons become excuses - Legal For Landlords\",\"isPartOf\":{\"@id\":\"https:\/\/dev.withcreative.co.uk\/lforl\/#website\"},\"datePublished\":\"2018-11-29T18:28:54+00:00\",\"dateModified\":\"2018-11-29T18:34:36+00:00\",\"author\":{\"@id\":\"https:\/\/dev.withcreative.co.uk\/lforl\/#\/schema\/person\/946561f510196f73204ff7c85e521669\"},\"breadcrumb\":{\"@id\":\"https:\/\/dev.withcreative.co.uk\/lforl\/sim-sekhon-the-best-lettings-agents-dont-let-reasons-become-excuses\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dev.withcreative.co.uk\/lforl\/sim-sekhon-the-best-lettings-agents-dont-let-reasons-become-excuses\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dev.withcreative.co.uk\/lforl\/sim-sekhon-the-best-lettings-agents-dont-let-reasons-become-excuses\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dev.withcreative.co.uk\/lforl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sim Sekhon: The best lettings agents don\u2019t let reasons become excuses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dev.withcreative.co.uk\/lforl\/#website\",\"url\":\"https:\/\/dev.withcreative.co.uk\/lforl\/\",\"name\":\"Legal For Landlords\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dev.withcreative.co.uk\/lforl\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/dev.withcreative.co.uk\/lforl\/#\/schema\/person\/946561f510196f73204ff7c85e521669\",\"name\":\"Joanna Plane\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dev.withcreative.co.uk\/lforl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/06c5b9674c084673a3fdc88deb9d7ad9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/06c5b9674c084673a3fdc88deb9d7ad9?s=96&d=mm&r=g\",\"caption\":\"Joanna Plane\"},\"sameAs\":[\"http:\/\/legal4landlords.com\"],\"url\":\"https:\/\/dev.withcreative.co.uk\/lforl\/author\/joanna_plane\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sim Sekhon: The best lettings agents don\u2019t let reasons become excuses - Legal For Landlords","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dev.withcreative.co.uk\/lforl\/sim-sekhon-the-best-lettings-agents-dont-let-reasons-become-excuses\/","og_locale":"en_US","og_type":"article","og_title":"Sim Sekhon: The best lettings agents don\u2019t let reasons become excuses - Legal For Landlords","og_description":"The business of operating a lettings agency is already regulated in Wales and Scotland. 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