{"id":5445,"date":"2019-01-03T12:28:45","date_gmt":"2019-01-03T12:28:45","guid":{"rendered":"https:\/\/dev.withcreative.co.uk\/lforl\/?p=5445"},"modified":"2019-01-03T12:28:45","modified_gmt":"2019-01-03T12:28:45","slug":"look-sharp-its-2019","status":"publish","type":"post","link":"https:\/\/dev.withcreative.co.uk\/lforl\/look-sharp-its-2019\/","title":{"rendered":"Look sharp \u2013 it\u2019s 2019"},"content":{"rendered":"<div id=\"attachment_5447\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-5447\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-5447 size-large\" src=\"https:\/\/dev.withcreative.co.uk\/lforl\/wp-content\/uploads\/2019\/01\/shutterstock_271462226-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/dev.withcreative.co.uk\/lforl\/wp-content\/uploads\/2019\/01\/shutterstock_271462226-1024x683.jpg 1024w, https:\/\/dev.withcreative.co.uk\/lforl\/wp-content\/uploads\/2019\/01\/shutterstock_271462226-300x200.jpg 300w, https:\/\/dev.withcreative.co.uk\/lforl\/wp-content\/uploads\/2019\/01\/shutterstock_271462226-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-5447\" class=\"wp-caption-text\">Look sharp<\/p><\/div>\n<p>This could be a very interesting year for the property rental sector. There\u2019s a biggish event taking place towards the end of March which could have a major long-term impact on the economy, property prices and inflation. Equally, it could be a bit of a storm in a teacup and it will be a case of business as usual and wondering what all the fuss was about.<\/p>\n<p>Now, I\u2019ve deliberately thrown the phrase \u2018business as usual\u2019 into that last sentence because that approach concerns me far more than the possible implications of Brexit. Any organisation that isn\u2019t ready, willing and able to cope with change \u2013 be it a major upheaval or a minor bump in the road \u2013 will run into trouble, sooner or later.<\/p>\n<p>In my last blog, I urged those in the sector, agents and landlords alike, to enjoy a bit of downtime over the Christmas and New Year period, but to keep themselves ready to face 2019\u2019s challenges. Now that the fireworks and festivities are put to bed, it\u2019s time to look sharp and make this year as successful as possible. If you drift into a \u2018business as usual\u2019 mindset, even without any political events, you are at risk. Your competitors will be making progress, and if you\u2019re not making progress in a sector that has to change, you\u2019re going backwards.<\/p>\n<p>And I do believe that the sector has to change. We need improved efficiency and services that are more affordable, appropriate and effective. We need to capitalise on economies of scale, build partnerships and differentiate our offering so that the experience of our customers becomes exceptional. Why? Simply because it\u2019s time the sector grew up. It\u2019s no longer a place for the opportunistic landlord to make a quick buck or where the desperation of tenants to find a decent property means they will tolerate poor service and hefty fees. It is time for everyone to become professional and to deliver their best.<\/p>\n<h1>Grow your business in 2019<\/h1>\n<p>That\u2019s why our plans for 2019 include a series of roadshows. I\u2019ve long believed that Legal<em>for<\/em>Landlords should be more than a service provider. We should help to educate and inform. The plain facts are that the most efficient lettings agencies outperform others in the market massively. They do this, not by employing any miraculous secret, but by staying focused on getting all the details right. Knowing that should fill all agents with confidence about their future potential. That\u2019s the message we\u2019ll be delivering at the roadshows. Agencies should be thinking beyond simply weathering the storm of the fees ban or the impact of compulsory licensing. They need to think about growth.<\/p>\n<p>Keep a look out for your Roadshow invitation because you won\u2019t want to miss it. We\u2019ve got a couple of amazing speakers in the line-up who are leading experts in agency growth.<\/p>\n<p>Business as usual simply isn\u2019t good enough. That, is in a nutshell, is my message to the sector at the start of the year. Let\u2019s look sharp. Let\u2019s <em>be<\/em> sharp. Let\u2019s be professional.<\/p>\n<p>Let\u2019s shine.<\/p>\n<p>Happy New Year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This could be a very interesting year for the property rental sector. There\u2019s a biggish event taking place towards the end of March which could have a major long-term impact on the economy, property prices and inflation. 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